The Celimo brand under General Science has been listed in "China's 500 Most Valuable Brands" for six consecutive years, with its brand value increasing significantly, reflecting strong brand momentum and market potential.
On June 19th, the 21st "World Brand Summit" hosted by the World Brand Lab came to a successful conclusion in Beijing. At the summit, the list of "China's 500 Most Valuable Brands" in 2024 was grandly announced. The Celimo brand under General Science, with a brand value of 33.182 billion yuan, has jumped to the 311th place on the list. It has won this honor for six consecutive years, demonstrating its powerful brand strength.
As an independent brand of General Science, Celimo has always adhered to the concept of "Each Tire is Elaborate", continuously strived for excellence in aspects such as product innovation, intelligent manufacturing and marketing, and continuously promoted the high-end and international development of the brand. Since it was first selected into the list of "China's 500 Most Valuable Brands" in 2019, the brand value of Celimo has been rising all the way, increasing from 14.295 billion yuan to 33.182 billion yuan this year, fully demonstrating its strong brand development momentum and huge market potential.
Focus on Product Innovation and Stimulate the Enduring Vitality of the Brand
General Science has always adhered to taking technological innovation as the core driving force and continuously enriched the product line layout to meet the increasingly diversified needs of the market. In recent years, General Science has continued to increase its investment in research and development. Relying on the newly upgraded research institute and establishing in-depth cooperative relationships with internationally renowned raw material suppliers and scientific research institutions, it has accelerated the iterative upgrading of new materials, new technologies, new processes and new products, thus promoting the high-quality development of the enterprise.
General Science has now formed a diversified product matrix covering all-steel and semi-steel tires, encompassing multiple categories such as industrial and mining tires, eucommia ulmoides tires, metric tires, light truck tires, new energy tires, high-end passenger vehicle tires, off-road tires and urban SUV tires. Among them, all-steel tires, with their outstanding performance, are widely used in fields such as construction machinery, mine transportation and long-distance transportation; semi-steel tires, by virtue of their excellent handling and comfort, have won the recognition of numerous vehicle owners.
In the face of the rapid development of the new energy vehicle market, General Science took the lead in launching the Longma series ET new energy commercial vehicle tires. With advantages such as low rolling resistance and high wear resistance, they have become a new choice for low-carbon transportation. In addition, the company has also launched a series of passenger vehicle tires with characteristics such as safety, comfort and environmental protection, including the Celimo soundproof cotton puncture-resistant tires, Celimo GA8 and Celimo CHP8, which have met the diversified needs of consumers and become the core driving force for the company's high-quality growth.
Continuous investment in innovation has also won numerous honors for General Science. Up to now, the company has cumulatively obtained 424 authorized patents, among which 83 are invention patents, ranking among the top in China's tire industry. It has also won titles such as "China's Top Ten Influential Tire Brands" and "National User-Satisfied Products".
Concentrate on Intelligent Manufacturing Upgrading and Strengthen the Growth Momentum of the Brand
General Science has always adhered to driving quality improvement by means of digitalization and intelligentization to consolidate the foundation of the brand. The company adheres to the concept of lean manufacturing and continuously improves the quality on the supply side, demonstrating strong strength in the wave of digital transformation. In the face of industrial changes, General Science actively embraces digital transformation. Relying on advanced technologies such as the "Industrial Brain" and through data integration and application in production scenarios, it took the lead in creating the industry-leading "lights-out workshop" and "5G carbon cloud intelligent factory". The company deeply integrates the new generation of digital technologies with the traditional business model, realizing intelligent production throughout the whole process from the warehousing of raw materials to the outbound delivery of finished products, so as to meet users' increasingly growing demands for flexibility and customization.
Not only in China, but General Science has also been actively promoting the application of intelligent technologies in its two overseas production bases in Thailand and Cambodia. It has continuously improved the intelligent control level of the whole factory process, making intelligent manufacturing a key engine for enhancing product competitiveness and brand value.
General Science has achieved fruitful results in its intelligent manufacturing practices. The company has won the titles of "National Intelligent Manufacturing Scenarios", "Demonstration Factory of Intelligent Manufacturing in Jiangsu Province" and one of the first batch of "Five-star Cloud-based Enterprises in Jiangsu Province". It has also received attention and reports from China Central Television on multiple occasions. In April 2024, the company was featured on the overseas platforms of Xinhua News Agency again, triggering a warm response.
Deeply cultivate the marketing layout and expand the development space of the brand
General Science has always adhered to and continuously increased its investment in marketing innovation, channel construction and social responsibility, and is committed to building a national tire brand with international influence.
In the domestic market, the company has worked closely with distributors and carried out a series of terminal activities such as the "National Good Start", "New Product Promotion Conferences" and "Qixi Marketing Season". It also conducts in-depth market research on a regular basis to accurately grasp the needs of users and enhance user stickiness. In the overseas market, relying on its production bases in Thailand and Cambodia, the company has accelerated the establishment of offices in key countries and the construction of stores, promoted the localization of marketing services and strengthened the brand's penetration in weak and blank markets. In addition, the company has also actively participated in internationally renowned exhibitions such as the SEMA Show in the United States, the Cologne Tire Show in Germany and the Dubai Show to continuously increase brand exposure.
In addition, General Science actively fulfills its corporate social responsibilities and gives back to society with practical actions, such as showing care for truck drivers on Qixi Festival, the "Flying Horse Club" public welfare activities for helping students in need, as well as carrying out public welfare donations and employee consolation activities at overseas bases. These efforts demonstrate the sense of responsibility of a national enterprise and have won wide acclaim from the market and users.
Currently, General Science has become one of the first tire enterprises in China's tire industry to achieve full production capacity at both overseas bases. The company is making every effort to promote the construction of the second-phase projects of its bases in Thailand and Cambodia, as well as the technological transformation projects for 6 million semi-steel tires and 100,000 engineering tires in China. It strives to ensure the smooth commissioning of these "four major projects" within the year, further enhancing the company's competitiveness and brand influence in the global market.
In the face of the new round of the scientific and technological revolution and industrial transformation, General Science will continue to strengthen the upgrading of digital technologies, expand sales channels and enhance brand influence. It will give back to a vast number of users with higher-quality products and services, achieve new breakthroughs in brand value and accelerate its transformation into a national tire brand with international influence!
